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Strategic marketing
Strategic marketing allows you to identify the assets that will bring success to your project. Objectives set upon this analysis will serve as a guideline for the development and the marketing of the products.

  • market analysis
  • segmentation and targeting
  • range positioning
  • products portfolio optimisation
  • marketing mix definition
  • profitability analysis
  • budgeting
 
  References  
  Positionnement pub Positioning Analyse de marché  
   
  Analyse de marché Market analysis Brand strategy  
   
  Brand strategy Range strategy Brand strategy  
   
  Market analysis      
 
 
 
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