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PARIS - International development and distribution of fine fragrances and luxury cosmetics - created in 2000
500 employees - €140m turnover |
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Context:
Amongst SELECTIVE BEAUTY brand licences are Marbert, skin care and make-up brand
(€3.5m turnover - Germany, Italy) and Breeze, deodorants and shower gels brand
(€10m turnover - Italy). The company manages the development, manufacturing
and distribution of these two brands. |
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| The objective is to rationalise the range in order to increase profitability, while still maintaining a seasonal launch activity. |
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| BREEZE : |
| The challenge is to modernise the brand image, without loosing its core customers. |
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SELECTIVE BEAUTY
